I believe technology should be easy and delightful.

For the past 15+ years I've been designing all sorts of user experiences, across a myriad of touchpoints. My forte is boiling down complex systems into simple solutions.

I've done user experience (UX) design work for web, mobile, desktop software, hardware, instructions, packaging, and retail. I've built a great UX team and done UX strategy for executive level initiatives.  

Since May 2012 I've been at Teradata in San Diego, I'm part of a team designing the next version of their key database monitoring software.

How I think:

• Design the entire user experience. Ultimately we are designing a way to reach a bigger user goal, not just a product or site itself. What is the user's underlying goal? How can we help them to reach that goal easily? Sometimes that means designing more touchpoints from end to end. Sometimes that means rethinking the entire design challenge.

• The best interface is no interface. How can we simplify this task or this product so that it doesn't need a heavy-duty interface?

• Envision the ideal user experience, and then iterate towards what's possible: It's easy to get stuck in today's way of doing things. What would a truly ideal solution be instead? Are there ways to take baby steps towards that end, right now?